Young In The Mountains
Ethical Fine Jewelry
ROLE
Lead Designer
DATE
2021 - 2023
Website Design ⚬ Display Ads
WORK
Designing an impact system for the most ethical fine jewelry
WEBSITE DESIGN —
Young In The Mountains is a fine jewelry business that has made massive efforts to separate itself from the harmful practices that were once commonplace within the jewelry industry, like human rights violations and negative environmental impacts. I managed Young In The Mountain’s Shopify website, and led the design and development of a one-of-a-kind impact “Best of the Best” award system for stand-out ethical pieces.
Young In The Mountains “Best Of The Best” award marks jewelry pieces that meet the most ethical and sustainable best practices. The business aims for each of its pieces to meet at least one “Best Of The Best” requirement. Inside each product listing, graphics visually tell customers how many goals are being met so they can make the most ethical shopping decisions.
Creative campaigns to emphasize ethical sourcing
DISPLAY ADS —
I implemented & managed multiple display ad campaigns across Google Ads, Meta Ads, and Pinterest to promote Young In The Mountain’s ethical practices. Our target audience consisted of 25-35 year olds who make a conscious effort to shop sustainably and ethically.
As each month went by, we saw a steady increase in website CTR and conversions across each platform.
