ShareClub

ShareClub is a financial tech company that is paving the way for incentivizing investments. Working in a sprint model, we crafted an emotion-driven identity that resonates with Gen Z shareholders and creates excitement in the financial space. I collaborated with stakeholders to conceive a compelling brand name and logo that encapsulates the spirit of collective ownership, created visually striking icons to communicate key brand concepts, and tailored social media templates to ensure a cohesive and engaging online presence. Additionally, I crafted email templates to facilitate direct communication with the ShareClub community and designed apparel and merchandise that Gen Z would proudly embrace.