Greatest Hits
Premium Massachusetts cannabis
ROLE
Designer
STATUS
Launched 2022
Out-Of-Home Campaign ⚬ Packaging
WORK
OUT-OF-HOME —
Greatest Hits’ debut
Greatest Hits is one of Massachusetts’ largest cannabis dispensaries which combines the world of cannabis with a music-centric theme. For the store’s grand opening, we aimed to captivate the audience's attention and curiosity, employing vibrant colors and imaginative typography to convey the brand's vibrant and music-infused character. The result was an eye-catching design that set the stage for launch.
Subsequently, I focused on developing campaigns to sustain the store's momentum in the months following the grand opening. We wanted to maintain the buzz and engage with our target audience. For this, I leveraged my skills to design visually appealing billboards and digital advertisements, integrating elements of music and cannabis culture that piqued the interest of passersby.
PACKAGING —
Elevated packaging
I worked to craft unique, eye-catching containers that truly encapsulated the essence of each product line.
"One Hit Wonder's" joints demanded an equally memorable container, so we developed distinctive tins, inspired by Jimi Hendrix and the psychedelic-rock era of the 1960s.
For Greatest Hits’ top-shelf line, we designed sleek and elegant glass cannabis jars, marrying sophistication with functionality.
Meanwhile, for "Valu," Greatest Hits' value cannabis sub-brand, we embraced a more budget-conscious yet innovative approach by designing maze packages that not only stood out on shelves, but also added an interactive element.
