Authentic

Authentic is an insurance collective that unites communities with mutual coverage opportunities. I designed this brand concept around Authentic's belief that if communities are provided the opportunity to manage themselves, they are able to make the best decisions for themselves.

This belief is beautifully symbolized in the logo, which is part of a larger motif designed to represent pieces coming together to form a collective whole. The brand encapsulates the essence of empowerment, unity, and the transformative power of collective action, echoing Authentic's commitment to supporting communities in their journey toward self-determination.